5 Tips For Marketing your business on Twitter

The world of social media is a crowded one, with new platforms and old favourites continuing to grow in popularity. One such network that has continued to see impressive adoption rates over the past few years is Twitter. As of April 2018, the microblogging platform has 313 monthly active users and an average visit time of 19 minutes. This presents a great opportunity for companies looking to stand out from the crowd and attract new customers. With a unique combination of brevity, hashtags, and easy-to-use features (eg, replies), Twitter makes it easy for businesses to create engaging content that their target audience will love. Tweeting about your business not only puts you in front of potential clients - it also adds value to your company as a whole by establishing you as an authority in your field,

What is Twitter Marketing?

Marketing on Twitter as a whole refers to the activities that companies undertake to increase their audience on Twitter. This can include efforts to get people to follow your work, participate in posts, and eventually buy your products or services. Twitter is a great platform for business marketing because it's easy to create an account and start posting right away - you don't need to create a long blog post to share your message with the world. The key to Twitter marketing is to understand what your target audience wants to see, and then communicate it to them. With a short character limit, you'll need to be strategic about what you post, how often you post, and how you interact with others online. Twitter is a great way to start interacting with your customers and building a community around your business.

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Create great content

If you want people to follow you on Twitter and interact with your content, you will need to share interesting and valuable posts to your followers. It is important not to get too caught up in the numbers game and only share posts using the hashtag #ad or #sponsored. While these posts may help you gain new followers, they will not help you keep your followers, and may also turn off potential customers who don't understand why they see a commercial in their feed. Instead, share content that your target audience will appreciate - posts that will be relevant and useful to them. You can post blog posts or articles, quotes, images, etc. To improve the reach of your posts, try to be strategic about when to post and what to post. If you can,

Unique Twitter ads

Twitter Ads is a unique option within the platform that allows you to increase your followers and increase click rates on your ads, which can lead to more followers. Twitter Ads also allows you to create different types of ads, which means you can create a variety of ads to try out on different occasions and see which performs best for you. Here are some of the most popular types of Twitter ads: Sponsored Tweets - These ads are used to promote your account and get more followers. You can choose to promote any existing tweet, or create a new one and keep the content as is. Promote accounts - This is an excellent way to grow your followers by targeting accounts Similar and make sure they see your account in the suggested follow section. Twitter Carousels - These are ad units that can display multiple images or videos, allowing you to create a more attractive or visual ad unit. These are great for promoting your product or service. Video Ads - If you want to create a more attractive, persuasive and visual ad unit, you can select the option to create a video ad and upload a video to promote your business or product. Twitter Cards - Ad units that display more information or images and can increase the CTR of your ads by up to 15%!

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Use a call to action

Twitter ads are a great way to grow your followers, but you can also use them to encourage viewers to take action. Twitter offers a variety of call-to-action (CTA) options, including: Learn More - If you're promoting a product or service, a great way to encourage conversions is to include a CTA that encourages people to learn more. This lets people know what they can expect if they follow your link, and increases the likelihood that they will click on it. Book Now - If you are promoting an event or scheduling a webinar, telling people to book now can be a great way to encourage them to follow through with the action you want them to take. Connect - If you are trying to connect with influencers in your field and build relationships,

Find the right time to tweet

As with most social media platforms, there are certain times of the day that are more popular than others to tweet. To get the most out of your efforts, try to post at times when your target audience is most likely to see your posts. According to Hootsuite, the best times to tweet are: Early morning: 7 a.m. to 9 a.m. Early afternoon: 12 p.m. to 2 p.m.: 6 p.m. to 8 p.m. Late night: 9 p.m. to 11 p.m. Weekends are too A great time to post, with Saturday being the most popular day to tweet.


Twitter is an excellent social network for businesses to market their brands and products. With a short character limit, you'll need to be strategic about what you post, how often you post, and how you interact with others online. Twitter is a great way to interact with your customers and build a community around your business. To market your business on Twitter, try to create great content that your followers will appreciate, and use unique Twitter ads to encourage clicks and conversions. Most importantly, post at times when your audience is most likely to see your posts.
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