How to make money on Tik Tok?

Did you know that a third of all 18-24 year olds in the US now use TikTok?  That's more users than Instagram, Snapchat or combined!  If you don't know what this is already, it is a short video app with over 300 million registered users and over 200 million monthly active users.  The app has grown by leaps and bounds in recent months due to its unique features like "unlimited" Superlikes and collaborative videos that let you post 20-second clips of lip-sync with popular songs.  And many people are making money on this platform.  Many creators have successfully monetized their content through ads, branded partnerships, sponsored content, paid product placement, branding deals, and creative collaborations with other influencers.

? What is Tik Tok

TikTok was originally an audio-based social network where users could create and share short music-related podcasts with each other.  It was then acquired by Chinese tech company ByteDance (a $50 billion company) and relaunched in 2018 as a short video social media app.  Created as a standalone app for the Chinese market, TikTok was only recently released for international use.  TikTok has surpassed similar apps in popularity in the US and is now the most used short video app among teens and young adults.

How to make money on Tik Tok

There are a variety of ways you can make money on TikTok.  You can earn money by accepting ads, sponsored posts, brand deals, collaborating with influencers, and paid product placements.  There are also some other creative ways to make money on TikTok, including selling merchandise, promoting your products or services, and crowdfunding to receive donations.  You can earn money by charging your followers to view your posts, or by charging you to subscribe to your channel.  You can also earn money by charging a fee to participate in the live broadcast.  You can also make money with a TikTok ad agency like AdBox

Ads on TikTok

Types of ads - There are three types of ads on TikTok: in-feed, interactive, and poster.  In-feed ads appear in the app feed, just like in other social media channels, and are shown to users based on their interests.  Users can click on the ad to visit the advertiser's website or view more information about the product.  Interactive ads are fully integrated into the app, which means that users can click on the ad to experience more content.  This could be something as simple as a short video or a game.  Poster ads are images that can be placed anywhere within the app and are static.  TikTok charges advertisers per impression, so you will be paid each time your ad is shown to a user.  The more times your ad is shown, the more money you will earn.

Sponsored by Shoutouts on TikTok

What is a Shoutout sponsored ad on TikTok?  A hype is when someone or a brand pays you to mention their product or service in one of your posts.  Either write the product name or say it out loud while lifting the product.  You will then tag the brand that paid you to make sure they see your post.  When you post a sponsored shout out, TikTok will keep the brand name out of the post, but will keep the tags until the brand can see the post.  Shouting is a great way to make money on TikTok because you will be advertising products that you are likely to use yourself.

Paid product placements on TikTok

What is the status of a paid product on TikTok?  Paid product placement is when a brand pays you to mention one of their products in one of your Tik Tok posts.  You will either lift the product or say it out loud while viewing the product on the camera.  You will then tag the brand that paid you so they can view the post.  Tik Tok has strict rules about product placement, so be sure to follow them closely.  There are three types of product placements on TikTok:

Brand deals and collaborations with influencers on TikTok

What are brand deals and collaborations with influencers?  - A brand agreement or collaborative agreement is when a brand offers you money to promote one of its products on your channel or to promote one of its products.  You can choose to promote a product by raising it and/or mentioning it out loud to your followers by saying something like, "I'd love to use [insert product name]!"  You may also be asked to take a selfie while using the product or post a photo of the product while using it.

Last Thoughts

Tik Tok may have appeared out of nowhere as a short video app, but it has definitely made its mark.  Many teens and young adults spend hours every day on the app, so there is a great opportunity for monetization.  If you already use TikTok, you know how easy it is to create short video content on the go.  If you want to make money from TikTok, the best way is to start by accepting ads, sponsored posts, brand deals, and collaborating with influencers.

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